Audit report for

wa.me

Last audited on Jul 16, 2026

Performance and SEO need significant improvements to enhance user experience and search visibility

The site has a strong accessibility score but underperforms in performance and SEO. Key issues include slow Largest Contentful Paint, lack of structured data, and no canonical link. Recommendations focus on optimizing load times and improving search engine visibility.

0/100
Overall
05090100

Score profile

Category insights

Performance85

The site has a performance score of 85 but suffers from slow LCP and TTI with significant savings available through optimization.

SEO66

The site has a low SEO score of 66 due to missing canonical links, structured data, and meta descriptions that exceed ideal length.

Accessibility89

The site has a high accessibility score of 89 but has minor issues such as missing accessible names for buttons and improper heading order.

Best practices58

The site has a score of 58 with issues including lack of HTTPS enforcement and use of deprecated APIs.

AI readiness70

The site has a score of 70 with some AI readiness features but lacks structured data which is essential for AI integration.

Performance metrics

3.3s
Largest Contentful Paint
Lab
0.00
Cumulative Layout Shift
Lab
22ms
Total Blocking Time
Lab
3.2s
First Contentful Paint
Lab
3.3s
Largest Contentful Paint
Real user
130ms
Interaction to Next Paint
Real user
0.00
Cumulative Layout Shift
Real user
0.7 MB
Page weight
Lab
0.44 g
CO2 per visit
Lab

Marketing readiness

Web analytics

Missing

Advertising pixel

Missing

Live chat

Missing

Blog or content

Present

Pricing page

Missing

Email capture

Missing

AI crawler access

ChatGPT

Allowed

Claude

Allowed

Perplexity

Allowed

Gemini

Allowed

Common Crawl

Allowed

llms.txt

Present

Structured data

Missing

Tech and tools detected

None detected

Social presence

Compare with competitors

Recommendations

23 issues found
High

Remove render-blocking resources

Est savings of 1550 ms

How to fix

Defer non-critical JavaScript and CSS by using the async or defer attributes. Implement code splitting to load only necessary scripts and styles for initial page load.

Impact

Reduce time to interactive by up to 1.55 seconds

WebpackBabelCritical CSS
High

Avoid multiple page redirects

Est savings of 780 ms

How to fix

Audit all internal and external links to ensure they point directly to the intended destination. Use server-side redirect configurations to minimize redirect chains.

Impact

Improve user experience and reduce load time by 780 ms

Redirect checkerServer configurationGoogle Search Console
High

Reduce unused JavaScript

Est savings of 180 KiB

How to fix

Use tools like Webpack Bundle Analyzer to identify and remove unused JavaScript. Implement tree shaking to eliminate dead code from the final bundle.

Impact

Reduce payload size by 180 KiB

WebpackRollupTerser
High

Optimize font loading

Est savings of 280 ms

How to fix

Implement font display swap to avoid FOIT. Use preloaded fonts and specify font-weight and style to prevent layout shifts.

Impact

Improve perceived performance by 280 ms

Font Face ObserverPreloadCSS @font-face
High

Add a canonical link

No canonical link

How to fix

Add a canonical tag to the head section of the HTML to specify the preferred version of the page and prevent duplicate content issues.

Impact

Improve SEO and avoid indexing issues

HTML editorCanonical tag generator
High

Improve meta description

Meta description is 291 chars (ideal 50-160)

How to fix

Shorten the meta description to meet the ideal length of 50-160 characters to improve click-through rates from search results.

Impact

Increase visibility and CTR from search engines

SEO analyzerText editor
High

Add structured data

No structured data (JSON-LD) for AI and search engines

How to fix

Implement JSON-LD structured data for key elements such as contact information, business details, and content types to enhance search engine understanding.

Impact

Improve search engine visibility and AI integration

Schema.orgJSON-LD validatorGoogle Rich Results Test
High

Enforce HTTPS

Does not use HTTPS

How to fix

Configure the server to enforce HTTPS by setting up HSTS headers and redirecting all HTTP traffic to HTTPS.

Impact

Improve security and user trust

HSTS headerSSL certificateRedirect configuration
Medium

Reduce unused CSS

Est savings of 14 KiB

How to fix

Use purge CSS tools to remove unused styles from the final CSS file. Implement critical CSS for above-the-fold content.

Impact

Reduce CSS payload by 14 KiB

PurgeCSSCritical CSSCSS optimizer
Medium

Optimize image loading

Image elements do not have explicit width and height

How to fix

Add explicit width and height attributes to all image elements to prevent layout shifts and improve rendering performance.

Impact

Reduce layout shift and improve CLS score

Image optimizerHTML editor
Medium

Fix deprecated APIs

Uses deprecated APIs

How to fix

Audit and replace any deprecated browser APIs with modern equivalents. Ensure compatibility with current standards and browsers.

Impact

Improve long-term maintainability and stability

Browser compatibility toolESLintPolyfill
Medium

Implement structured data for AI

No structured data (JSON-LD) for AI and search engines

How to fix

Add JSON-LD structured data for key entities such as products, services, and contact information to support AI and search engine integration.

Impact

Enhance AI capabilities and search visibility

Schema.orgJSON-LD validatorGoogle Structured Data Testing Tool
Medium

Add H1 heading

No H1 heading found

How to fix

Ensure that each page has a single H1 heading that accurately describes the content of the page. Avoid using H1 for styling purposes.

Impact

Improve SEO and content structure

HTML editorSEO analyzer
Medium

Fix browser console errors

Browser errors were logged to the console

How to fix

Identify and resolve all JavaScript errors logged to the browser console. Use tools like ESLint and linters to catch errors during development.

Impact

Improve user experience and reduce potential crashes

ESLintConsole debuggerBrowser DevTools

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wa.me website audit and score | Soedja