Audit report for

stripe.com

Last audited on Jul 2, 2026

Technically robust but missing critical growth infrastructure and SEO foundations

The site uses modern tech with strong security and LLM readiness, but lacks essential marketing and measurement tools. It has no sitemap, no analytics, no retargeting pixel, and no email capture. Two H1 tags violate semantic HTML best practices and hurt SEO clarity.

0/100
Overall
05090100

Score profile

Category insights

Performance—

No Core Web Vitals or page weight metrics were collected, so performance cannot be evaluated.

SEO—

Missing sitemap.xml and using two H1 headings weakens crawlability and on-page SEO; canonical and structured data are present but insufficient without a sitemap.

Accessibility—

No accessibility audit results were provided, so compliance with WCAG or screen reader support cannot be confirmed.

Best practices—

No analytics, no retargeting pixel, and no email capture mean the site cannot measure, re-engage, or convert visitors effectively.

AI readiness85

Scores 85 out of 100 with full access for major AI crawlers, presence of llms.txt, structured data, and HTTPS with strict security headers.

Performance metrics

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Largest Contentful Paint
Lab
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Cumulative Layout Shift
Lab
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Total Blocking Time
Lab
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First Contentful Paint
Lab

Marketing readiness

Web analytics

Missing

Advertising pixel

Missing

Live chat

Missing

Blog or content

Present

Pricing page

Present

Email capture

Missing

AI crawler access

ChatGPT

Allowed

Claude

Allowed

Perplexity

Allowed

Gemini

Allowed

Common Crawl

Allowed

llms.txt

Present

Structured data

Present

Tech and tools detected

Next.js

Social presence

YouTube

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